Nowadays, healthcare is a critical part of our life. I do not want to define healthcare again. Everyone knows what that is. But what about digital healthcare? Does everyone know what that is? Let us see its definition in Wikipedia:
“Digital healthcare (also known as digital health) is an upcoming discipline that involves the use of information and communication technologies to help address the health problems and challenges faced by patients. These technologies include both hardware and software solutions and services.”
There are many digital healthcare services around the globe, services such as ZocDoc, and now we can add Shafajoo to the list.
Shafajoo (meaning In Search of Healing in Persian) is an Iranian digital healthcare service that helps you find a nearby doctor and instantly book an appointment. They have many other services including podcasts and discussion forums. The target users are not just about the patients: it also includes physicians. Doctors, for instance, will have a user profile including their biographies and resumes. I think the most interesting part of this product is that you are able to ask doctors questions, questions that they will answer, thus preventing unnecessary visits to their offices. While there are few agile teams in Iran, this team uses the power of agile methodology in software development. They are also writing many articles related to healthcare.
Shafajoo has now almost 100,000 visits per month and 4000 active users.
Shafajoo has been launched at MAPS(An Iranian Accelerator) and It is a product of SatraTech company.
They are dealing with some challenges though. An important one is that the doctors are not interested in technologies in general especially digital healthcare. They prefer to use traditional methods. Some of doctors do not like reviews or they do not want other people to know how many patients they have. Shafajoo has designed the review section but It is disabled on their website. They hope that, in time, they can create a culture where reviews are not only acceptable but also desirable; then they can activate the review section.
In addition, they are not alone in the Iranian market.They have almost 10 potential competitors.
Shafajoo has now almost 100,000 visits per month and 4000 active users. They are working on regional markets especially the Middle East, and plan to have English and Arabic versions of Shafajoo. They are working on focusing their the target market on patients and providing healthcare services to organizations as well as rebranding their product to ‘The Road of Health’, a preventive initiative put forward and highly promoted by the Iranian government.